Behind the scenes of our new site:
a journey into innovation, design and structure
Let’s retrace together the process that led us to transform our new website. Every choice, from the structure of the pages to the visual design, was guided by the goal of creating a more fluid and intuitive browsing experience. We will reveal the logic that inspired the new layout and the reasoning behind every detail, to show you how we put clarity, simplicity and functionality at the heart of the project. A journey through the strategic choices that make the new site an effective and enjoyable tool to explore.
COLORS
Chromatic design: harmony, contrast and lightness
Colors were a central element of our restyling. We paired the distinctive blue of our logo with a vibrant orange and a touch of pink, a combination that creates an eye-catching and dynamic visual contrast.
However, balance was our fixed point: we used these three colors sparingly, maintaining a clean and light design, to ensure that each page is harmonious and pleasant to navigate.
DESIGN
A design that welcomes:
soft lines and ease of navigation
We designed every detail with soft lines, from sections to buttons, to images, to create a visually relaxing and harmonious browsing experience. Even the choice of font reflects this philosophy, designed to convey welcome and comfort in every interaction.
STRUCTURE AND CONTENTS
More clarity, more simplicity: our technology at your fingertips
In the new site we decided to simplify and clarify our technological offer. We know that our sector can be complex to understand, so we chose to “clean up” the information, focusing on the essentials.
Here’s what’s changed:
- Essential information highlighted
You will no longer find a cascade of details, but a focus on the most relevant information. The highlights of each device or platform are presented clearly, accompanied by intuitive icons that make navigation more pleasant and fluid. - Technical insights always available
Technical information does not disappear, on the contrary! For those who want to delve deeper, just scroll the page slightly, and access the details. This approach allows you to quickly understand the main features of a product or service, always maintaining the possibility of exploring every technical aspect in a simple and immediate way.
New sections to guide you better
Many customers have a clear goal they want to achieve, but they don’t always know how to choose between devices and platforms to develop their project. This new section was created to meet this need, offering concrete and targeted support to guide you along the way.
With this guide, you can easily find products or services starting from your specific needs. Here are some examples:
- Do you want to develop an asset tracking system? You will immediately find the dedicated solution.
- Do you need a pick-to-light system? It’s all just a click away.
Thanks to this section, you will always have a clear and immediate answer for your technological needs.
BlueUp also develops completely customized solutions, thanks to direct control over all phases of the creative process, including hardware, software and firmware. We have created a new section dedicated to custom projects, where you can discover concrete examples of products made specifically to meet the unique needs of our customers.
We have worked hard and dedicated to optimizing the browsing experience, with the aim of making it smoother, more intuitive and satisfying for each user.
We hope that the time spent on our site is not only pleasant, but also productive, facilitating access to the information and solutions you are looking for. We invite you to explore our site and discover all the new features we have prepared for you!